Salesforce.com representatives unveiled a demo version of an application built expressly for the iPhone — but don’t expect to be downloading a Salesforce.com/iPhone offering right away. (more…)

One of the big challenges to success with enterprise application deployments is securing active user participation. Applications have historically been difficult to use, and user interfaces have been slow to catch up with modern Web 2.0 and Smartphone technologies. Dispelling this stodgy image of enterprise software applications, SAP recently released a revolutionary new product update for Customer Relationship Management (CRM) in December 2007. A key feature bridging the gap between powerful enterprise applications and ease of use and coolness of modern technologies is SAP CRM’s compatibility with Apple’s iPhone. This session will feature SAP CRM’s approach to the iPhone platform, and the experiences gained so far. (more…)

With an increasingly mobile employee base, companies are increasingly looking for ways to keep their staff up to date and utilising the latest information. Many businesses are looking to integrate their CRM systems with mobile devices such as blackberries and PDAs, in order to enable mobile staff members to access mission critical data on the move or at any time. (more…)