One of the big challenges to success with enterprise application deployments is securing active user participation. Applications have historically been difficult to use, and user interfaces have been slow to catch up with modern Web 2.0 and Smartphone technologies. Dispelling this stodgy image of enterprise software applications, SAP recently released a revolutionary new product update for Customer Relationship Management (CRM) in December 2007. A key feature bridging the gap between powerful enterprise applications and ease of use and coolness of modern technologies is SAP CRM’s compatibility with Apple’s iPhone. This session will feature SAP CRM’s approach to the iPhone platform, and the experiences gained so far. (more…)

If you are looking for some insight on Sales Force automation then I recommend checking out Inside CRM’s Ultimate Guide to Sales Force automation. Their Ultimate Guide contains over a 100 different Sales Force resources in the categories of Tutorials, Tools, Articles, Case Studies and Books. Here are just a few from their list: (more…)

Salespeople as a breed are resistant to change, especially when the change affects how they do their jobs. They don’t get very far in their field without knowing how to work a prospect, stay in touch until closing the sale (or getting a definite “no”), and track their numbers against projections. Over time, they develop their own ways of doing things that fit best with their individual personalities and goals. Whatever else it may be, it’s effective–if it weren’t, the salesperson would wash out. (more…)