SAP CRM Solutions for the iPhone

One of the big challenges to success with enterprise application deployments is securing active user participation. Applications have historically been difficult to use, and user interfaces have been slow to catch up with modern Web 2.0 and Smartphone technologies. Dispelling this stodgy image of enterprise software applications, SAP recently released a revolutionary new product update for Customer Relationship Management (CRM) in December 2007. A key feature bridging the gap between powerful enterprise applications and ease of use and coolness of modern technologies is SAP CRM’s compatibility with Apple’s iPhone. This session will feature SAP CRM’s approach to the iPhone platform, and the experiences gained so far.

Speaker Bio: Ravi Mehrotra is Vice President of Product Management at SAP CRM. He has been at SAP for 3 years, driving sales force effectiveness and strategy and execution for the CRM Sales solution. Prior to joining SAP, Ravi was General Manager at Capital one, and a management consultant at McKinsey and Co. Ravi started his career at General Motors as a Product Engineer. Ravi earned an MBA from the Wharton School of Business at the University of Pennsylvania, with a concentration in general management and marketing. He also holds Bachelors and Masters degrees in engineering.

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AJAXWorld Conference & Expo 2008 will provide delegates with the optimum balance between RIAs, Rich Web Technologies and AJAX, while underlining business needs, technology potential, and enhanced user experience.

This year at AJAXWorld the relentless focus is not only on where RIAs are now but also where Rich Web Technologies are headed, where Enterprise Web 2.0 and Social Applications are taking the software development industry and the end user, and how Rich Web Technologies are transforming our businesses and our lives.

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The real-world questions that will be answered by this year’s 140+ sessions are those that currently preoccupy working developers, architects, IT managers and business line managers. The 2008 tracks include:

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